The Mediating Role of Alliance Marketing Program Creativity on the...
AbstractPurpose - The purpose of this study is to examine the validity of already suggested positive relationship between marketing alliance orientation and market performance in service context, and...
View ArticleAn integrated–process model of service quality, institutional brand and...
AbstractPurpose - This study develops and tests an integrated–process model/an index model by incorporating the antecedents and consequences of service quality in a higher education context....
View ArticleEmotional Stability and Switching Barriers in the Retail Banking Context
AbstractPurpose - To explore the relationships between switching barriers and bank customers’ loyalty in the UAE, and their variation according to customers’ emotional...
View ArticleDeveloping life insurer - insurance intermediary relationships
AbstractPurpose - The purpose of this study is to investigate the influential factors of the antecedents of relationship quality, relationship quality, and long-term relationship orientation between...
View ArticleTransaction convenience in the payment stage: the retailers’ perspective
AbstractPurpose - We aim to shed light upon how retailers view alternative payment forms and to what extent they are willing to risk offending their customers by imposing payment...
View ArticlePsychometric sifting to efficiently select the right service employees
AbstractPurpose - Service employees in subordinate service roles are crucial for operational efficiency and service quality. However, the stressful nature of these roles, inappropriate hire selection,...
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