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Channel: Emerald | Managing Service Quality | Table of Contents
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The Mediating Role of Alliance Marketing Program Creativity on the...

AbstractPurpose - The purpose of this study is to examine the validity of already suggested positive relationship between marketing alliance orientation and market performance in service context, and...

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An integrated–process model of service quality, institutional brand and...

AbstractPurpose - This study develops and tests an integrated–process model/an index model by incorporating the antecedents and consequences of service quality in a higher education context....

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Emotional Stability and Switching Barriers in the Retail Banking Context

AbstractPurpose - To explore the relationships between switching barriers and bank customers’ loyalty in the UAE, and their variation according to customers’ emotional...

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Developing life insurer - insurance intermediary relationships

AbstractPurpose - The purpose of this study is to investigate the influential factors of the antecedents of relationship quality, relationship quality, and long-term relationship orientation between...

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Transaction convenience in the payment stage: the retailers’ perspective

AbstractPurpose - We aim to shed light upon how retailers view alternative payment forms and to what extent they are willing to risk offending their customers by imposing payment...

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Psychometric sifting to efficiently select the right service employees

AbstractPurpose - Service employees in subordinate service roles are crucial for operational efficiency and service quality. However, the stressful nature of these roles, inappropriate hire selection,...

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